Pretty much every social media platform we have available is a great marketing tool. It shouldn’t come as a surprise this is such a powerful way of reaching out to people since there are so many users from all over the world. Naturally, when speaking of these social media platforms, we are mainly talking about Facebook and Instagram. Facebook had a prime spot for a really good number of years.
However, we can see that Instagram took it in the last couple of years. Since then, it became an irreplaceable element of every marketing strategy. When you see that it has around 800 million active users every month and that 500 million of them use it every day, it becomes pretty clear why it became so popular. So, we can see that so many businesses started including it in their marketing strategies.
One more reason why is it so popular is that it offers so many features that can be used for effective marketing, like stories. Maybe that doesn’t sound like very much, but you can be sure that every company who’s conducted an Instagram into its main strategy has been able to reap significant benefits. But many people seem unsure about what needs to be done in order to have a successful strategy. So, we are going to provide you with a couple of tips you should use to improve it.
1. Have a Large Following
The first and most important thing that every Instagram account should have is a large following. Reaching to a lot of people is an essential part that should be done even before you start thinking about creating a strategy. One of the shortcuts you can take is to obtain likes and followers.
If you are interested in seeing how this works, you should take a look at GetInsta. In case you’ve started the marketing campaign without having enough number of followers, you will struggle to have your post seen, you can be sure of that. Therefore, before you make any further movements, you need to have a significant number of followers.
2. Hiring a Professional
According to ZineOne, many people make the mistake by thinking that managing social media profiles is an easy job. Instead of making this mistake, you should think about it as a serious type of marketing. At the same time, there is a lot of competition, maybe more than in any other type of work. So, you should have enough quality in order to attract a significant following.
Therefore, if you are simply not for this job, you should think about hiring someone who has enough experience that could be used for promoting your brand and reaching a high number of people. You can be sure that there are a lot of different things to pay attention to when conducting this type of marketing. So, hiring someone who knows what he’s doing should one of your top priorities.
3. Write a Quality Bio
In case you weren’t aware but people form some opinion about your brand in a matter of seconds. This means that you need to be on top of your game at all moments. But, making the first impression will provide you with so many benefits, you can be sure of that. One of the first things that people will see on your account is a bio. So, you need to have a really quality bio. That doesn’t mean that it needs to be long enough in order to be interesting. In fact, keep it as short as possible, but make it thought-provoking and inspiring.
4. Hashtags are Crucial
You have noticed that all the Instagram accounts have hashtags below the image that has been posted. They really have a purpose. They are used for connecting with similar content that can be found on this social media platform. Therefore, it’s bound for some people who have already used this one could be interested enough in conducting some kind of business relationship with you.
At the same time, many people who’ve spotted this hashtag will certainly be interested to find a bit more information about your brand. This is like killing two birds with one stone, you will be able to establish business relationships and increase your following.
5. The Right Time to Post the Content
Maybe you didn’t know, but there is a perfect time to post some of the content you have. Many people don’t consider this as important, and they post whenever they like. But this is a grave mistake. Therefore, you should inform yourself about social media’s algorithm and try to find the best time to make these posts. Furthermore, you can take a look at some of the tools that can provide you with that information and can update it whenever some change has been made.
6. Engagement is an Absolute Must
After you’ve established your account and all other things necessary for the proper social media marketing, you need to engage with your followers. It means that you should frequently post and communicate with them. That way, you will establish a relationship that can provide you with a plethora of benefits in the future. Furthermore, you need to think about doing some more complex things to make it much more interesting. For example, you can establish some giveaways and many similar things to make it more engaging than it is.
7. Use All the Features Instagram Offers
Since Instagram was launched, it became pretty clear that it is one of the best marketing tools you can use. It was made clear from the start. We’ve mentioned that there are many different features you can use to make your marketing strategy as successful as it should be.
There are so many things you can use in order to make your posts more interesting. One of the most effective ones you can use is stories. Maybe you didn’t know but they can provide you with some exceptional outreach to many people. Be smart, and use all of them whenever possible. They are completely free after all, right?