Should you invest in building an email list? 

Email marketing is very much still in. Even though it may seem archaic and forgotten, it isn’t. Many businesses still use email marketing for one simple reason – it’s effective. People love and trust their inboxes and that isn’t going to change any time soon.

Yes, we’ve switched a lot of our attention to social media platforms such as Facebook, Twitter, and Instagram, and even though they also play an important part in the marketing, emails are still a way to people’s hearts. That way, businesses are reaching their customers directly. According to the Direct Marketing Association, email marketing sees around 4300 percent return on investment for businesses in the US.

An email list is a list of emails that you’ve gathered from your customers in order to send them promotions and other updates about your business. This list should be regularly checked and cleaned through the process of email verification so that you can be sure that you’re truly reaching active users. You can read more about how the process of email verification works and why it’s so important.

Why should you build an email list?


Well, as I mentioned, people use their emails a lot. Many people check their inboxes several times a day. Furthermore, emails are very personal. Unlike feeds on social media platforms, an email is directed to an individual customer and it reaches them directly. Users get to read the email in private and can even send you one back if they have any questions.

You can also easily see who is most interested in what you have to offer. If people do decide to subscribe and they go through the process of researching your business, submitting their emails to you and verifying it, it means they really are interested in your products or services. That technically means that subscribers are more likely to be your buyers.

Another major reason why businesses aren’t giving up on email marketing is the fact that email content can be highly personalized. Now, in 2019, everyone is talking about the personalization of the content as that is the future of marketing. Now that we finally have the means, we can create and send content that will match the interests of the users perfectly. That will raise their interest in your business and they will be more likely to start or continue using your products or services.

An email list is not only one of the most effective ways of communicating with your audience but it’s also the cheapest one. For just a couple of dozens of dollars a month you can send unlimited messages to thousands of people. That is incredibly cost-effective and it brings results.


The majority of adults prefer email for commercial communication. When asked, 90 percent of people said that they would choose to receive updates from companies via email instead of Facebook.

If you deliver high-quality, interesting, and relevant content, people will trust you more. You can create a strong relationship with your customers via email and with that, increase the number of users.

About Ed Dillinger

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