With the increase of social media platforms and other online channels, some people have entirely abandoned email marketing in order to market on newer digital platforms. However, that is a big mistake. Email marketing is still the simplest and most effective strategy to advertise your business online. In this article, you will be able to read why email marketing is still effective in 2020. Let’s take a look at the reasons why email marketing is still beneficial today:
1. Email Marketing is Targeted
When you advertise on TV or in the newspapers, you have absolutely no control over who see and read the content. You choose to advertise based on the publication or channel and hope that the viewers and readers will be interested.
But, with email marketing, you can easily base your email list on demographics, location, lead status, and other information. This will allow you to send targeted emails based on the customers’ interests and needs. Also, you can personalize the email for every customer, which will probably lead to higher conversion rates.
2. Email Marketing increases Brand Recognition
This form of marketing also exposes potential customers to your brand and business. According to the experts from TheChecker.co, when people first hear about your services or products, they might not be ready to purchase something right away. However, by sending targeted emails, it will help you stay connected with your audience. Then, when they need services or products that your company provides, they are more likely to choose your company.
3. Email Marketing is Measurable
With this strategy, you will be able to easily evaluate the success of your campaign by looking at metrics such as the bounce, open, and click-through rate. This will give you insight into your client’s interests and online behavior. You will be able to know what kind of content your customers respond best to, and you will be able to steer your marketing strategy to include similar content and information.
4. Email Marketing is Cost-effective
When compared to traditional marketing strategies, email marketing is more cost-effective. You do not have to pay for the ad space, print, or any other cost. This fact makes this type of marketing one of the most cost-effecting methods out there.
Tips for Email Marketing
Here are some tips to consider when it comes to this method of advertising:
1. Personalize your messages – with new technology, your potential customers and your customers can receive personalized messages that will meet their preferences and needs. You can also add the recipient’ name to the subject line, which will help people connect with your brand.
2. Optimize your email for mobile devices – the number of emails open on the phone is greater than the ones opened by other devices. This means that you need to optimize your emails so that they can be displayed on smartphones.
3. Make your email shareable – if the emails you send contain useful information, people will want to share them with family members and friends. So, by adding a social media share button, you can make it easier for people to share your content with anyone. This helps boost brand awareness and expand your reach online.
4. Include animated content and videos – you can also include this content in your emails in order to attract the attention of your audience. These elements can make the recipients take action, which will have a good effect on the click-through rates.
As you can see, email marketing is still an effective strategy in 2020. It is not only easy to do, but it is time and cost-efficient as well. Hence, do not waste any more time and start planning your email marketing strategy today!