Some people might associate an email with numerous frauds that have occurred. We have read a multitude of articles about people being tricked into giving their personal information and losing a lot of money. However, email is still being used by millions of people on a daily basis which means that email strategy is still one of the most effective marketing strategies, and in the following text we are going to tell you how to successfully advertise your company through these channels.
The first thing you need is a contact list. You have to send those messages to someone, right? In the past, business owners would opt for purchasing this list and sending emails to random people. They had the option of buying specific contacts of people that might be interested in their merchandise. However, nowadays, this is not recommended by marketing experts since there are many different ways you can obtain this information. You can place a sign-up sheet near the register and offer the customers a discount if they write down their email address. Also, you should ask them to sign up for the newsletter on your website. We have one piece of advice for you – don’t ask for unnecessary information. All you need is a name and email address.
Create content that is informational and concise. Do not bore customers with unnecessary information, instead say what you want to say and provide them with links where they can learn more about it. Also, ensure that the message looks attractive and appealing – this includes the text, photos, videos, links, and so on. In addition, it is always a good idea to make the email seem like it is written for a specific person. This means that you should divide all the contacts into categories according to the sex and age, and then write customized content for each of those groups. You can use a tool to do this, and you can click here to learn more about all its features. What’s more, don’t forget to write an inviting subject line because this sentence determines whether or not people are going to open the email or simply ignore it.
Next, you should think about the timing of the messages. You don’t want to barrage people with emails every few days, but at the same time, you don’t want them to forget about your business. You have to know that there is no right answer to this question. If you want to inform your customers about a new product or something like that, then you should send the email only when you actually have something to say. On the other hand, you can send newsletters once a week or once a month, whatever you feel appropriate.
Finally, don’t forget to make your messages mobile-friendly. Since more and more people use smartphones to check their email, you have to ensure that the email is readable on these devices. Carefully choose the font of the letters, the size of the photos, links, and buttons.
To sum up, these are some basic things you have to pay close attention to when starting an email marketing campaign. If you want to achieve success you have to know everything there is about this type of advertising, so make sure to take some time to prepare everything before starting the campaign.