No business can ignore social media, not in today’s world. Social media have become more than just a way to reconnect with old high school buddies or your old drama teacher. For businesses, social media is now a way to connect with current customers and attract new ones, to promote new products and services, and stay relevant in their industry.
Any comprehensive SEO package worth its salt will undoubtedly entail a ‘social media management’ project, and rightly so. Not only will Facebooking, Tweeting, Reditting, Instagramming, Pinning, etc. help you stay on top of your competition, but it can open new opportunities to drive more traffic and conversions for your site.
Below are three helpful questions every business owner entering the social media realm should be asking them; and of course, three helpful answers.
When do you post?
Earlier this year, Mashable released an article about The Best and Worst Times to Share on Facebook, Twitter, and Instagram. If you didn’t catch this article, you missed some really great facts about when you are more likely to reach your users via social media platforms. If you’re posting at all hours of the day, many of those posts have a good chance of never being seen, liked, shared, followed, retweeted, or otherwise.
According to Mashable, Facebook posts are best seen between 1:00 pm and 4:00 pm, with the absolute best time being a Wednesday at 3:00 pm. Similarly, tweets are most effective at 1:00 pm and 3:00 pm, and earlier in the week, the better. While on Instagram, post are best seen between 5:00 pm and 6:00 pm on Wednesdays.
What do you post?
Any business that’s invested at least five minutes in social media knows that in order to capture the attention of your audience, you need worthy content! Think of your Instagram feed or Pinterest boards as eye candy for the world to enjoy. If you’re not interesting, and visually interesting at that, then what is the user’s incentive to say? Keep this in mind when posting, tweeting, or Instagramming anything.
If you’re posting your event’s image, make a snazzy looking image to upload to your Instagram news feed. These types of visuals will catch the eye of users and add an extra layer of contextualization. Photos with more post likes can help you to attract more people and boost visibility. You can speed up this process with buying Instagram likes by going to instaboostgram.
How do you promote?
Like all businesses, all social media starts with friends and family pitching in to support. They are usually the first people you go to with problems or with sales pitches. Keep this in mind when you’re setting up your business’ social media profiles. You’re already connected to hundreds of friends and followers, so why not send them an invitation to ‘Like’ or ‘Follow’ your new business account? They’ll be eager to support you and what’s more, is that they are connected to hundreds of more people that will see the ‘Like’ or ‘Follow’ and potentially follow suit! Give your social media profile the advantage of being ‘homegrown’, and your audience will love you all the more for it!