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6 Ways to Use Marketing Technology to Improve Business – 2024 Guide

Today we are surrounded by very powerful technology that we can use for various purposes. However, it is actually most powerful when used for marketing purposes. Then all this can be approached very creatively and ambitiously. And it is a sure formula for a successful business. So, the secret of success is actually in the correct use of technology. We are witnessing great things that have come about thanks to its use. This means that we cannot dispute the technological potential, because it can only bring greater success to your business organization.

On the other hand, it happens that a large number of companies cannot achieve good results because they have not used the potential of the technology enough. In order not to jeopardize your business organization, it is best to be sufficiently informed about all the benefits and how to use business technology for marketing. To find out all about it, keep reading and discover in the rest of the text.

  1. Artificial intelligence

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The application of AI is an increasingly important item in marketing. So, with this, many brands can achieve fantastic results when it comes to their business. For example, large companies like Netflix, which provides its users with movie and series recommendations and thus encourages them to continue using this platform. In addition, they use many other ways to keep them as loyal users.

They do this with the help of artificial intelligence, that is, by monitoring the behavior of users. They manage to do this by monitoring user behavior with smart algorithms that build the base of what users want and so sometimes leave the decision to Netflix and not just ingenious directors. Either way, you too can do this with your business if you use AI in the right way and thus improve your marketing. If this seems a little scary to you, it may only seem like it to you in the beginning. There are a number of benefits that AI brings with it, and small businesses will be able to enjoy it the most. With this, they have the opportunity to create content that will be tailored to the target group of clients.

  1. Twitter

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Use a Twitter account to elevate your company. With this you will be able to share content that is relevant to the name of your company, product, service, etc. It can also serve as a platform for you to monitor the progress of the competition and the market as a whole.

It can be used as a good tool for monitoring everything that happens in your environment, and it can affect some of your business plans. Apart from monitoring, the platform is also very useful for stealing clients from competitors. This will make you even more precise in your intention to become the best and overshadow the competition. All that is needed during this plan is to choose a good group of customers and thus develop potential business.

  1. Google Analytics

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It is important to constantly monitor the engagement and loyalty of clients. You will achieve this by using modern marketing technology that is used for the purpose of better business. So this way you can measure website traffic. You also have the option of using many other features that will lead you to a particular show when it comes to customer loyalty.

  1. Instagram

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Don’t forget Instagram, when it comes to social networks. This platform is becoming more significant and present in our lives every day. No matter how big a company you have, Instagram is a place where any business can become popular if it is approached properly.

So, we are talking about a very powerful tool that must become a part of your business. If you follow this trend like all powerful entrepreneurs, you will enjoy its new look which is constantly improving. This means that you will have a large number of options that can lead you to the first place. When you represent a company, it is important to be transparent, this platform allows you to do just that. Here you can create various collaborations and raise your content to a completely higher level.

  1. SEO


Imagine the feeling when your company would be on the first page of Google. Given that a large number of people Google the content of your company every day, you would surely be far ahead of the competition. That means that they would become one of the leading companies in the world, and that is the dream of every entrepreneur. However, you do not have to dream about this. Try SEO and you will be closer to realization.

Keep in mind that all potential customers, clients, companies and everything you are currently interested in are online. So, every time you think of taking action that would bring about certain changes in the business field, you need to know where to start. Of course, it’s the internet. By using SEO you will be better positioned. Think of this as a good investment, because agencies like SEO Shark will improve you position certainly, you don’t have to worry. Such agencies know exactly what steps need to be taken in order to improve your ranking.

  1. Email marketing software

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When you want to reach your target customer group directly, you need to use email. However, it is important to follow the trends in this field as well and to use only the best software for marketing purposes. This way you will be able to reach people and businesses.

However, when you are doing such a big job, you may or may not be tied to emails. Why not get the most out of it and turn one impersonal email into a channel management machine and deliver interesting messages. Forget about a useless platform and start using different tones of messages that provide a better perspective and you will surely come across positive feedback. Of course, you should adjust the message tones to your ultimate goals when it comes to addressing others. In any case, you have a large number of options and with the help of IT consultant you can chose the best one for your business.


After reading some of our ideas for the proper use of technology for the purpose of better marketing, you no longer have to think of new strategic attempts. These few tips will surely be enough for you to achieve much more with less effort. That is exactly the point of the entire existence of technology and its use. We hope we have been able to help you improve your marketing environment when it comes to your business organization.

About Danoline Samson

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