Augmented reality (AR) is the result of the technology that adds features into our real world. Unlike, Virtual Reality, AR does not create an alternative, virtual reality, but it simply adds graphics, sounds, and videos to it, leaving the surroundings the same as we perceive it. Even though it’s still incomprehensible for a lot of people, in reality, the AR has been around for decades.
If you are an AR developer, you can share your projects on websites like catchAR.io. CatchAR is a directory created by Dan Zaitsev with the goal of creating the largest Augmented and Mixed Reality online community. Here, you can share your designs, present it to other users and get feedback, and you can also learn about other people’s work.
Let’s return to the main subject of this text, and it is the use of Augmented Reality with the goal of improving your business. AR can be implemented in many different trades and in the following text, we are going to list some major business advantages of AR. AR can be implanted in different fields such as medicine, retail, tourism, education, interior design, real estate and so on.
The greatest benefit that AR technology brings is the customer experience. When you own a business, your customer’s experience should be your number one priority. You cannot grow your business without customers, right? In order to boost the customer’s experience, you should think about AR technology. If you are an interior designer and you own a company, you can use augmented reality to present your creativity and ideas to your potential customers. Moreover, this technology will allow you to present your designs in a totally different and most importantly interesting manner. On the other hand, if you own a retail store, you can use AR technology to build virtual fitting rooms where your customers will have to opportunity to select the color or the size of the product. These virtual fitting rooms would take the shopping experience to another level, don’t you agree?
Furthermore, AR technology will help you with the advertisement and the expansion of the offer of your products. Augmented reality is the best way to present your new products to potential clients. With the use or AR technology, you will make the presentation of your new products more appealing to the old customers ensuring that they will continue using your company’s products and services and at the same time you will be attracting new potential clients. When it comes to the expansion of product’s offer, AR will help you during the process of designing them. Augmented reality allows you to visualize all features of your new products and it helps you determine if and what needs to be changed or upgraded.
The last advantage of using AR technology is, of course, increased sales and profit. Since augmented reality is closely connected with mobile devices, you will reach a larger number of customers, and this is the most important thing when trying to boost your company’s business and increase profit. Another feature of this technology that will help you boost your business is the customer’s feedback. Since this technology collects data from users, you will have instant feedback that will tell you what you need to do differently in order to grow your business.
All in all, these are some major benefits of Augmented Reality. Since some people call it the technology of the future, we are certain there are many more advantages and features of it that are yet to be discovered.