If you are wondering if it is possible to promote your business on TikTok this year, then the answer is yes.
But for that, you will need to understand how the platform works, which; we have already covered in the previous article.
So, this segment is about the tips and ways of using TikTok and tips for using this platform to market your business brand, to be more precise.
1. Encourage Users To Share Your Content
One of the best ways of marketing your business brand is by driving more user-generated content. Encourage TikTok users to share your content. As suggested by TikFuel it could be quite hard to encourage the users to like and share your content, but with a few tips and tricks, you could reach your goals.
TikTok is one of the fastest evolving social media platforms, and boosting engagement is much easier than other platforms. To benefit your business in this amazing social media network, learn how your competitor brands are doing it.
In this regard, you must know that today’s viewers and audience love to share their experience with a brand. So, encourage them to share their best experiences using your product or your business brand.
2. Use Hashtag Challenges
Simply search for “#collaboration” on TikTok, and you will be amazed to find a plethora of options to promote your brand. Apart from this powerful concept of the hashtag, Hashtag challenges are the quickest way to prompt user engagement with your brand. So, consider hosting hashtag challenges to promote your deals and offers.
When hashtag challenges are what we are talking about, you must also know about TikTok’s hashtag challenge ads. These ads appear as a banner on the discover page, which directs users to a page stating rules and regulations on participating in the challenge.
Many TikTok influencers also use sponsored hashtags to direct other users to another page consisting and featuring your brand’s hashtag challenges.
3. Make Your Contents More Engaging.
Make it a point to present your services uniquely in TikTok. After all, TikTok’s primary audiences are youngsters, which means it’s essential to keep their attention focused on your brand with exciting content.
Pay close attention to your competitor brands and evaluate how they present their content to the users. Celebrate your business brand with exciting and fun video content and offer users a chance of entertainment with your brands.
Similarly, you can also post educational content about your business brand. But educational content doesn’t have to be boring after all. Try to make it fun yet educational, and in this case, there are a handful of inspirational video contents already available to get inspired from.
Take, for example, Blendtec’s Will It Blend YouTube Series. The series consists of 2 to 3 minutes in length video contents which are fun yet educational ones.
4. Partner With Influencers
Your best bet would be to partner with top influencers to give your business a kickstart in the TikTok platform. In this case, you should research and vet with top influencers and create an influencer marketing strategy that clearly defines your goals and objectives in the long run.
TikTok displays brand takeover ads, and this is your chance to display your brand’s content to the users. Harness the power of TikTok’s brand takeover ads like that of the big names such as Apple Music and Nike.
When used efficiently, TikTok’s brand takeover ads are bound to give your brand a kickstart in the platform. Speaking about brand takeover ads, you may also consider creating branded stickers, and as for inspiration, we recommend you watching The NFL brand AR sticker from here.
6. Boost Your Contents
To market your business brand successfully on any social media platform, you need to boost your content. It goes the same for TikTok. It would be best if you had top influencers sharing creative video content on the platform, but you also need views and likes.
So, in the long run, you need a marketing campaign for that. Make sure that your marketing campaign lists down tools to build your TikTok likes and followers.
Also, to boost your views and exposure to TikTok, you may consider buying views and likes. Sometimes buying views and likes is considered not organic, and in this case, you may consider sharing your posts on other platforms. Sharing your posts and content on YouTube or Facebook is one great way to bring in more views and likes organically.
Many successful brands use the TikTok collaboration technique in which influencers make duet videos to promote a business or brand.
Surprisingly enough, it’s been found that apps like Tinder and Gaana have created content in collaborations with TikTok influencers. And on top of that, lifestyle brands and top brands such as Colgate and Myntra are also running marketing campaigns in this platform to amplify their reach out. So, why should you be left out?!
Marketing your business brand successfully online is all about getting your offer to the right place at the right time. One of the easiest ways to do that is to find your targeted audiences, make a list of the influences you need for your brand, and then form up a collaborative approach for the platform.
TikTok is a promising social networking platform with plenty of opportunities for thriving businesses to market their brand.
There are a handful of options on this platform to reach your audiences.
So it is up to you how you use the resources and implement your TikTok marketing strategies for that.