Having a freelancer job means that you will never have to work the usual nine to five hours again – and what is even better, you will be your own boss. But, even though you are or you will be your own boss, you will need to implement some strategies that will allow you to gain more customers, have more work, and of course, earn more money.
If you are interested in learning what you can do to earn more in 2021, this article is practically made for you. In the text below, you will be able to read about the tips and strategies to follow next year. Get more info on how to make money online in 2021.
1. Your Branding Should be on Top of Your Priority List
When you are a freelancer, it is easy to get lost in the sea of marketplaces, especially since anyone can become a freelancer and set their own prices. Well, in order to avoid that, you will want to learn more about working on these freelance platforms. The first thing you will want to do is to ensure that your profile is entirely completed.
For example, an account that includes SEO will allow people to pop-up in the search engine results – and the best thing about doing this? A lot of individuals do not know about this and it is what will allow you to stand out from the crowd. Since branding has become increasingly popular, it is important to have a website where you can show your portfolio. Creating a persona for yourself is amongst the most important things you can do.
2. Join a Community of Freelancers
If you want to be more successful (and earn more), you will need to stay in touch with your niche community. You might come across work that you have never done before, customers that are difficult to deal with, and tax regulations that you do not know anything about.
Once these things occur, you will want to have someone to turn to for advice. And that is exactly what a freelancing community can help you with. Keep in mind that you should give something back as well. This will build a strong relationship within the community.
3. Keep up With New Technology
Of course, adapting to new technology can be quite difficult, however, it is a valuable skill and one that you need to have no matter what products or services you offer to your clients. It can be quite overwhelming to keep up to par, but if you want to advance in the freelancing world, you must adapt to the technology innovations around you.
4. Try Working Without Referrals
Now, the key to earning more in 2021 is that you cannot only depend on referrals. Of course, if you have been a freelancer for 5 years, you are probably referred to various businesses by your loyal audience – but you will also need to market yourself. For example, you can start slow and simple – by reaching out to five people every day.
You can do so by social media platforms like Facebook, Twitter, and Instagram, or you might want to try other platforms such as Upwork, Fiverr, or LinkedIn. Also, you can check out lists of freelancing jobs and if you want to see one right now, check out freelancejobopenings.com.
5. Your Pitching Strategy Needs to be Good
One of the reasons why hiring agents turn to freelancers is to save time. For them, the work needs to be finished quickly and they need to be time-efficient when they are hiring freelancers for their business. That is why you should write only necessary and relevant information in your gig pitch.
By keeping it simple, it will be more manageable for people to determine if they want your service. After all, it will only take people several seconds/minutes to decide if they want to hire a service or not. You should definitely improve how you filter your gigs, make different bids, and also try to respond to the messages and requests quickly.
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6. Your Pricing Plan Should Fit All Budget Levels
Setting the prices is what confuses most people who are just starting out in this industry. For instance, if you have been working for several years, you probably have loyal customers, but, they are probably paying an old rate for your services. Although it might be 200 dollars every week, once you add it all up, you can lose close to 10.000 dollars annually.
That is why it is incredibly important to determine a price plan that will fit different budgets. If you are, for example, a content writer, you will want to include the word count into the packages, as well as offer keywords, images, research, and so on. You can create several packages that will include different things, however, you should also set a price that is sufficient for the amount of work you are doing.
7. Developing Content Will be Incredibly Important in 2021
If you are looking for ways to truly succeed in this industry, one of the ways of doing so is to create content for your site, social media accounts, or blog. Create a routine for blogging, or even creating videos that you will post on these platforms – including YouTube. Hence, you will be able to stand out from the crowd and people might be able to discover you by searching organically.
Starting out in the freelancing world can be quite difficult, however, there are things that you can do to speed up the entire process. The most important thing to remember is that you should focus on your branding, as well as set prices that can fit a wide range of budgets. This will help you appeal to more people, hence, you will be able to gain more customers and generate higher revenue.
The tips from this article will help you gain more customers, earn more money, and be successful as a freelancer in 2021. So, now that you know what you should do, do not waste any more time and start creating a freelancing strategy that will allow you and your business to thrive.
If you are a freelance software developer. You can apply on some of freelancing platforms like hiremotely.