Why Do We Need An Explainer Video?

So, why do people go on the internet? The answer is simple: To seek solutions to their complex problems. The internet acts as an excellent medium through which customers and businesses can seamlessly connect with each other. While there is tons of information available on the internet, is there a way to stand out in the crowd for you being a business owner?

Fortunately, there is a way to get an edge over competitors through explainer videos like With numbers suggesting that six out of ten people prefer to watch videos online rather than on television and that over 82% of all internet traffic will be generated by online videos by 2024, it is safe to say that videos are the next big thing in the world of marketing.

But what is an explainer video, and why do we need it?

So, an explainer is just like any other video except for the fact that these videos are a holistic package of animation, still images, moving texts, graphics, and information. Other than that, explainer videos are an excellent marketing tool that can benefit a business in numerous ways. There are various reasons to back the need for explainer videos in today’s environment. Therefore, let us take a look at these reasons:

1. Enhance the conversion rate


We all know that people prefer buying products that come with an explainer video. This is because the customers get all the necessary information about the product from a short video, enabling them to make an informed decision about their purchase. Furthermore, explainer videos are a great way to keep track of products and services that have attracted any potential customers’ interest by simply checking the number of views on the video.

2. People choose videos over reading

Most people on the internet prefer to watch videos rather than go through a bunch of texts defining the products or services. The reason behind this is we humans have evolved to avoid tasks that demand too much cognitive thinking. But videos are very effective and efficient when it comes to conveying information from one end to the other. Studies show that video content is processed a thousand times faster than texts.

3. Increase the dwell time


So, dwell time is the time spent by a visitor on a website, and longer dwell time plays a crucial role in enhancing the rank of a website. Videos are an excellent way to get visitors to spend more time on the website and raise the website’s rank. Experts say that websites that can get a visitor hooked on any video in the first twenty or so seconds tend to rank better.

4. Cutting the unnecessary clutter

Businesses often struggle to explain their business to the customers because, let’s face it, people on the internet are impatient. This is because there is a sea of information available on the internet. But embedding an explainer video to the website can be very effective in terms of conveying information about the business in a precise and compact manner. With explainer videos, visitors are no longer required to scroll through a ton of texts to get the idea of the product or business as a whole.

5. Enhance the information retention rate


Studies suggest that an average person retains 10% of what they hear and 50% of what they see. Therefore, interacting with the customers through a practical and informative explainer video can be very beneficial for the business. This also enables companies to reach out to more potential customers; because when customers are interested in a product, they often share that informative video with others.

6. Define Your project’s Objective

Because people can interpret what they read in so many different ways, text can be challenging. Explainer films take the guesswork out of describing a product’s or service’s utility and basic function. When people see and hear someone explain a product or service, they get a deeper grasp of it. An explainer film may help you connect with potential customers by describing what your company can accomplish for them and why they should select you over competitors.

7. Rank Well In Google SERPs


Statistics show that stale websites perform poorly. Websites with a lot of block text and graphics rank poorly in Google searches, which means they get less traffic. This also turns off clients who want to get a rapid understanding of a product and buy it straight away. In most circumstances, it takes less than a minute for the average consumer to make a purchasing choice.

8. Add Some Life to your Pitch

Let’s face it: a paper pitch is tedious! Use an explanation video to spice up your pitch. PowerPoint slide shows and brochures with a lot of words and pie charts don’t interest your audience very well. A well-produced corporate video with a great narrative and compelling imagery, on the other hand, may immediately attract your audience’s attention.

9. Can Be Shared Easily


An explanation video doesn’t have to be limited to your own website. Indeed, free video hosting platforms like YouTube and Vimeo include useful tools that let you post your films and employ keywords to attract viewers. The added benefit of using these sites is that they are compatible with smartphones, whereas your site may not be. Unlike text web sites, videos are easily shared. On the Internet, people are more likely to share and watch videos than to read text blocks.

10. Aid Your Audience in Retaining Information

According to a research conducted by the Wharton Research Center, the average person retains only 10% of what they hear but 50% of what they see. What does this imply for your company? An increase in the use of word-of-mouth marketing. Businesses continue to rely on word-of-mouth to recruit clients. If a customer likes your product, they will tell others about it.

Bottom Line

There are many advantages of explainer videos, but we would require another explainer video to get into the details of those perks. Today there is an abundance of  animated music video production companies in the market. Therefore, businesses must be quick to leverage the capabilities of those companies and create an explainer video to define their products and business.

About Darude Markman

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