There are many ways to conduct activism, from the simplistic to the creative. The best way to make sure that you get the message across is by making it an unforgettable experience. This is where neon signs can come in handy. They are literally intended to catch people’s attention, after all.
Neon signs can be used in physical locations, through viral marketing, and even by tapping into the commercial market through products. The trick is to get the public involved, which would then force authority figures to take notice. Below are a few ways you can effectively use neon signs for activism:
Big, Bright Signs
Putting up signs is a good idea when trying to send a message. However, signs that are written on small boards with thin lines from markers can be hard to see from afar.
To that end, you might want to turn to neon signs. You can form them into any word, symbol, or visual representation you want. So you can say what you want to say without having to worry about whether or not you made the words big enough.
More than that, neon signs are also incredibly visible at night. This makes them even more difficult to ignore, especially if you place the signs in crowded places. They are pretty much guaranteed to draw the attention of anyone within the immediate area.
As for where you can place these signs, they can be anywhere. You can place them in your front yard, over your home’s roof, or even in designated public places. If needed, you can transport them so that you can place them in multiple locations. If you’re interested, you can check out gindestarled.com for more information on neon signs.
The important point that needs to be highlighted here is that neon signs are quite versatile in terms of where you can put them. They can be used both indoors and outdoors, and they are suitable for pretty much any theme.
If you want to spread your message out there for all to see, leverage this aspect of neon signs.
Social Media Campaigns
You can extend the reach of the gigantic neon signs idea by launching a social media campaign around it. You will use the neon sign itself, the surroundings, the people and their reactions, as well as the target. This will then allow you to reach more people through various social network sites.
The idea is simple enough. You plan your activities with the neon sign included so that you can take the right photos, videos, and other promotional materials. You then post these on your group’s or your private social media account.
Few things can tap into human emotion better than momentum. Once people see that you are gaining a lot of attention, they’ll become more interested in what you are doing. People can’t help that since it’s part of human nature.
The job of the neon signs is to highlight the intensity of people’s involvement in your cause. It becomes the centerpiece and everything else around it will be the icing on the cake.
There is also the fact that neon signs tend to have this illusory effect. They can make things seem larger, more significant, and more urgent than they really are. This can even transmit through screens, especially with the right photo.
Of course, you have to make sure that your social media campaign is fantastic and you take high-quality photos. As such, you might want to use a skilled photographer so that you get the perfect shots for your marketing projects.
You don’t want to leave your campaign up to chance. If you’re going to commission a neon sign anyway, you might as well use the services of a professional photographer.
Selling is Caring
Creating merchandise made out of neon signs that also represent your cause accomplishes two things. One, it provides funds that can then bankroll your activism so that you get better results. Trying to make a change costs money, after all. By doing this, you won’t be as dependent on backers or your own savings.
The money you make from selling such items would be solely for your group’s use. They can be for transport, supplies, food, or paying for services from marketing experts. With the right products, you can grow your organization much faster and accomplish your goals much easier.
The second reason you want to do this is that you will be tapping into one of people’s favorite pastimes: consumerism. People, especially those in the West, absolutely love to shop and follow trends.
Once they see people getting neon lamps that also support a good cause, they’ll get in on the action too. This is doubly true for items that are featured in viral campaigns. This is why you need a savvy social media manager.
You want someone who can spark a movement by simply posting the most wholesome and engaging content on online platforms. The products can basically act as a gateway for folks to get involved. It gives many people the excuse to support what you are doing without directly jumping in themselves.
By buying your product, they are giving you support in an indirect manner and granting your movement legitimacy. This is how you can weaponize capitalism for your own cause.
Neon signs are excellent tools for spreading awareness, shedding light on injustice, and giving energy to activism. They are excellent for catching people’s attention, boosting marketing efforts, and even for making some cash.
You can use neon signs to give your movement the momentum it needs. What you need next is a little creativity and the right marketing strategy. If necessary, you can also tap into the pool of experts that is available to you. With the right photo of crowds surrounding the right neon sign, you could spark a revolution.