We will all agree that when launching a certain product, the most important thing is the product itself, its quality. However, do not underestimate the importance of packaging. In marketing, however, this factor is the most important.
Your product will surely become recognizable by its appearance – of course if you make it so. That is key to raising the product to a higher level, and that refers to its prevalence when it comes to customers. If you design coffee packaging thoughtfully, you can achieve serious results.
A product designed in this way can be found very quickly and easily on prominent market shelves, but also in prominent posts on social networks and the like. It’s simple – everyone will want to buy and try products that seem more visually appealing.
It doesn’t matter if you are just planning to design a certain brand or it already exists, the most important thing is to understand in time how marketing works and dedicate yourself as soon as possible to the promotion of your brand. Read below what are all the factors that can lead you to the desired success.
1. Package contents
This is the main responsible indicator of the type of design. Based on the content, you can express your creative ideas, more easily fit colors, patterns, motifs and everything else that is the content of one package. So, the point is that the packaging represents the contents of the box as realistically as possible.
2. Packaging material
The packaging design is focused primarily on protecting the product from harmful external influences such as impact or transport errors. Also, this refers to other harmful influences such as undesirable substances from the external environment that may come into contact with the contents of the packaging.
The goal is prevention. It is necessary to take into account all possible influences such as bacteria, water vapor and others. Unwanted chemical reactions and other accidents can easily occur due to carelessness.
3. Zip technology
Speaking of packaging quality, we have one piece of information for you – zip technology. All coffee lovers enjoy that first scent that stuns them after they open a new package for the first time. The smell of coffee is generally refreshing. The goal is for coffee to retain that impact on consumers for as long as possible, and that would mean good packaging.
Packaging with zip technology offers just that. Long-term retention of the fresh smell of coffee so that potential customers can enjoy opening the packaging day after day. At hibags.com you can see different models of zip bags look like, and choose which one would be best choice for a coffee bag.
4. Capacity and charge level
You need to know the capacity of your packaging and thus indicate the level of filling with the contents. Sometimes errors occur such as too much content in relation to the packaging and vice versa, all due to poor budgeting.
Although this may take more time, you need to measure everything in detail because the process of re-measuring due to an error will cost you much more.
5. Product filling temperature
Temperature is very important when filling the product because the materials are not the same. This means that handling them is not intended for all temperatures. You need to pay attention to which materials can withstand a certain temperature or adjust the temperature to the materials, it is important to know this.
If you are properly informed, there will be no omissions due to reckless actions. This is especially important when the product is to be sealed. During poor assessment, the material may melt because the temperature was too high for this process.
6. Packaging arrangement
In front of each manufacturer there are several different types of decorations that can be found on the market. The most commonly used are printing, molds, heat treatment and various stickers. This procedure is important because it must be planned even before designing. This is because based on the type of editing, an ideal shape is created that will correspond to the overall idea.
7. Production technology
Find out in time about all possible technologies that can serve you during the production process. It is very important to be creative, but it is also extremely important to think like an engineer. So these two aspects of your personality have to work in a team.
Today you have great opportunities with which you can realize your imagination, prevent risks and alterations and achieve modifications in your design.
8. Environmental Awareness
Now that you have met all the previous conditions that apply to the primary ones, it’s time to think about some other things that most people don’t care about. Rise above the competition and don’t think like the majority. Our idea is to protect the environment.
It would not be bad to pay attention to this factor as well. Don’t let yourself and then your brand get a bad reputation. Eliminate any potential obstacles in the business, and at the same time you do not have to worry about a guilty conscience because you care about the environment at the same time.
The key is in the packaging, which can be made of different materials. You should use biodegradable packaging. Today, the environmental pressure is huge, and it is predicted that it will become even greater in the future. Simply all are concerned about natural resources. Be among the good ones and nurture environmental awareness and your brand.
Recycling can’t hurt anyone, you can only get more customers and a lot of praise for your company.
Pay enough attention to your business. Brand promotion is definitely an indispensable part of that. Stick to certain criteria and meet requirements such as price-quality ratio, brand improvement and others.
We are not telling you this just because you want to attract more consumers. In this way you can achieve even more, you can be given many opportunities to work with innovative clients and their companies. We hope that the text has helped you discover important factors in maintaining the quality of your product.