Snapchat Archives - Vermont Republic https://vermontrepublic.org/tag/snapchat/ Second Vermont Republic Tue, 28 Apr 2020 09:28:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.1 https://vermontrepublic.org/wp-content/uploads/2019/01/cropped-LogoSample_ByTailorBrands-1-32x32.jpg Snapchat Archives - Vermont Republic https://vermontrepublic.org/tag/snapchat/ 32 32 Best Ways to Market your Wedding Photography Business https://vermontrepublic.org/best-ways-to-market-your-wedding-photography-business/ Tue, 24 Dec 2019 13:08:22 +0000 https://vermontrepublic.org/?p=2437 It takes more than a great camera and a fantastic set of skills to blow away your customers. Marketing your wedding photography business can be an overwhelming task where you have to balance the numerous options provided by different websites and not getting adequate leads. The wedding photography industry is dynamic, which calls for one …

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It takes more than a great camera and a fantastic set of skills to blow away your customers. Marketing your wedding photography business can be an overwhelming task where you have to balance the numerous options provided by different websites and not getting adequate leads.

The wedding photography industry is dynamic, which calls for one to keep learning the changes in online and social media marketing. Here, I show you several strategies you can use to market your business successfully

Social media

source: avrupadanhaberler.com

Social media is useful in engaging with vendors, clients, and other people who might be admiring your work. Getting your wedding photography business to social media is the first step to marketing your business.

The largest population of people in the world has access to the internet and social media, which means that having your photography business on social media will increase your ability to connect with clients. The social media platforms that are commonly used for wedding photography marketing include

Instagram
– Facebook
– Pinterest
– Snapchat

The 2018 wedding photography industry survey results show that Instagram was the most fruitful social media source for acquiring bookings at a rate of 45% followed by Facebook organic search and paid advertisement.

Launch a website

source: upserve.com

Launching a website increases the visibility of your wedding photography business online. Your website will stand as your digital storefront to introduce clients to your magnificent photography skills to convince them that you are the wedding photographer they are looking for.

Having a website creates an impression that your business is bigger and more successful than it is in reality, thereby attracting more clients. For a successful website, ensure that:

– You have a captivating, but professional photography business name
– A reliable domain and hosting provider to ensure faster loading
– Create stunning galleries after uploading your pictures and videos
– Update your website regularly

For list of top web builders, you may visit the review portal MyBestWebsiteBuilder.

Take care of your vendors

Word of mouth referrals is valuable than anything else a business can take pride in. It is at this juncture that your vendors come into play. Create a lasting relationship with your vendors so that you can have a mutually beneficial relationship.

Always inform your vendors that you will recommend them to your clients, and by doing this, it is expected that the vendors will, in turn, refer you to their clients. When sharing or rather posting images from a wedding, make sure you list their vendors.

The vendors will be proud to show off their work while promoting your business. By doing this, you will be marketing your wedding photography business without incurring any cost.

Improve your Google Ranking

source: mix.com

Improving your Google ranking is crucial, but when everyone claims to have the secrets to great SEO, it can be hectic. The best ways to enhance your SEO is by switching to WordPress, blogging about your work, linking in and linking out, and ensure proper use of keywords.

Ensure to follow examples of businesses within the photography industry that have succeeded in SEO.

Perfect Moment photography is an example of a wedding photography business with high visibility on all local keywords related to wedding photography; if you in Sydney and you searching for a wedding photographer, you will find him on page 1. Remember that no one goes to page 1 when was the last time you went to page 2 or 3 looking for answers? Never, cause you always find a satisfactory result on page 1. If you can’t find a good option, you will write a different keyword, but never page 2.

Invest in marketing

source: maritzmotivation.com

Although word of mouth is free, it is of profound importance to invest in marketing your wedding photography business. Managing social media accounts, Facebook advertisements, and managing an active website requires you to invest heavily for you to reap the accrued benefits.

Based on the 2018 wedding photography industry survey results, I discovered that the average amount of money spent by couples on wedding photography alone rose from £1,480 ($1,934) in 2017 to £1,560 ($2,039) in 2018. This means that if the clients are increasing their wedding photography expenditure, then as a photographer, you should invest more in marketing your business to reach out to a wider audience.

I have seen so many wedding photographers struggle to gain clients even though they have all the skills and equipment required. But their failure in the industry is the lack of knowledge on how to market their wedding photography business. I hope these tips will help you boost your marketing strategies.

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The importance of videos in modern marketing https://vermontrepublic.org/the-importance-of-videos-in-modern-marketing/ Fri, 12 Jul 2019 11:56:17 +0000 https://vermontrepublic.org/?p=1309 If you own a business and still don’t know which digital channel to pay attention to, I say: now is the time to bet on audiovisual content. More and more people have consumed video content on the internet, 62% of searches done on Google include video search. We have a cultural tendency to give more …

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If you own a business and still don’t know which digital channel to pay attention to, I say: now is the time to bet on audiovisual content. More and more people have consumed video content on the internet, 62% of searches done on Google include video search.

We have a cultural tendency to give more preference to visual content than large text blocks. Our brain processes information in a visual format up to 60,000 times faster than words.

TV channels already understand the power of this movement. Some paid channels and even open channels – which offer exclusive content or emulate channels distributed by TV on online platforms – are examples of what this video revolution can do.

Netflix already has more customers than the two largest cable TVs in the US. What we can realize with all the growth of this niche content is that users don’t want to have 200 channels available, they want to pay and watching is only what really matters.

In that case, it is very important for your business strategy to devote a little of your time to writing scripts for your videos. Of course, don’t just turn on the camera and talk. On my blog, which will soon air, I will provide more tips on how to make good video scripts, something needed to ensure the views and traffic to your site.

Statistics

source: joshuanhook.com

On Facebook there are around 100 million hours of video watched every day. YouTube users watch more than 3 billion hours of video every month. Snapchat, users consume “only” 10 billion videos per day.

In fact, Zuckerberg is right about several functions that fix Snap problems, such as not being able to return to stories, to tag friends, etc. It is good to remember that Instagram Stories are ‘integration’ into actions from the grid, such as showing production behind the scenes of photos that are not officially displayed.

Advertisement

In January this year, metrics related to advertising came into effect. Metrics in a business profile will include coverage, impressions, and responses. Full-screen advertisements in Stories will be tested with certain brands. Skol topped this list. The idea is that all the segmentation, shipments and measurements that people have accessed on Facebook and Instagram are available for Stories.

Airbnb, AT & T, BuzzFeed, Coca-Cola, General Motors, L’Oréal, McDonald’s, and Nike are among more than 30 companies that will test the service in the United States. Ads that are more than 15 seconds will be displayed among stories posted in the Story tool, with full pages and sounds activated automatically.

Public

source: estrategiaynegocios.net

We are social. In our world, there are more than 3 billion internet users, which account for around 50% of the world’s population. Of these, 37% are active on social networks, with more than 2 billion people using cellular networks (34%). Most young people between the ages of 18 and 34 only spend 18% of their time watching live broadcasts and cable television. They migrate to digital devices, which maintain around 61% of the attention of this audience.

If you are still unsure

This is the ideal time to build a video-based business. For your business to appear, to be seen, using audiovisual features is a good strategy. Just to find out the word “video” in the e-mail title is more likely to be opened. Plus, having an animated explainer video such as yumyumvideos.com on your digital platform for your business makes it easy to rank your site or blog on Google’s first search page, so your chances of reaching the top position increase by 50 times!

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